On December 4, 2014 in Kiev the II International Forum for the promotion of legal services organized by the Yuridicheskaya Practika Weekly took place. During the event the speakers of the Forum shared their experience and achievements in the field of legal services promotion, discussed trends of legal business in Ukraine and abroad in 2014, presented forecasts for 2015.

Managing partner of the firm Alexey Kot spoke within the framework of the session on attracting and keeping clients. He devoted his speech to the current customers’ expectations from work with an external legal counsel. During this session the participants also discussed issues related to the delegation of functions to attract clients, the proper pricing for the services to be paid in times of crisis, as well as the necessity to implement the client care programs.

Within the framework of other sessions of the Forum the participants discussed issues related to the internal communication tools, in particular, motivation and training of the staff, external communication tools, namely law firm promotion in the Internet by optimizing the operation of the site, social networking and mutually beneficial cooperation with business and professional mass media.